Empowering Web3
With Heart & Empathy
We are a boutique consulting agency offering comprehensive services for early-stage Web3 startups and specialising in product, business, and customer development.
In the ever-evolving world of Web3, innovation knows no bounds, pushing projects to act rapidly
Power Up Your Project with Our Deep Expertise
Algorithms lack emotions, but people don’t. Build bonds through shared humanity, not cold machinery. That’s why we always say…
People First. Web3 Next!
We can guide your team across the full spectrum
of product launch and development needs
Trusted by leaders & innovators in Web3
Each project we take on is a personal journey for us. We face challenges, achieve goals, and connect with great people
We Are Proud Of Our Projects
More than reviews, these personalized stories showcase the human impact of our services!
Stories with Soul, Heart & Empathy!
Jonathan Washinghtonski
Company x
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Jonathan Washinghtonski
Company x
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Jonathan Washinghtonski
Company x
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Are you ready to start a journey with us?
People First. Web3 Next!
We're excited to chat with you! Schedule a call at a time that works for you or
just reach out via Telegram, we're all ears.
No machine can replicate human connection. Set your business apart through empathy and care, because...
Consulting never been so human yet!
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Max has more than a decade of experience in building and managing leading Investment Banking, Fintech, and Web3 products. His previous experience includes work in the largest global consulting firms, with a focus on business strategy and operations. Over the last 5 years, Max has been actively helping early-stage startups achieve their goals through multiple directions to become market leaders.
Max Savelyev
Founder & CEO
Advisor to global Web2 & Web3 tech start ups. Tech enthusiast with an extensive background in developing and managing Fintech / DeFi / Web3 products and more than a decade in the financial industry.
“Our people are our pride. Join the team and
become a part of the global company that is
shaping the Web3 future.”
We’re always on the lookout for exceptional people.
We believe that community power can unlock the Web3 industry’s full potential. That's why we are dedicated to tirelessly sharing our research and insights with the public
Check out our latest publications
Jan 2023
This short product management course helped me switch careers and stop working 70 hours a week
Nov 2021
Maxim Savelyev, Product Manager at DFIN: "It's most important to maintain a constructive approach"
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TITLE
Product Strategy
OBJECTIVES:
Non-custodial crypto wallet wanted to refine the product strategy and increase user engagement as well as looking for support in managing their crowdfunding campaign.
SOLUTION:
We conducted a full-scale customer development survey involving 700+ participants, which enabled us to refine the product strategy and identify specific user problem segments. We tested hypotheses for user acquisition, successfully launched a contest, managed content creation and social media activities, and fostered an active Discord community. Furthermore, we implemented an efficient perks distribution process for the client's 5,000 investors, ensuring a smooth and streamlined crowdfunding campaign experience.
RESULTS:
We have redefined the product strategy and market positioning, packaging them into a year-long roadmap that allows them to continue growing amidst the changed market conditions.
TITLE
DAO Development
OBJECTIVES:
Web3 analytics platform and trading terminal project was seeking assistance in customer development and DAO launching.
SOLUTION:
By focusing on implementing customer development and feedback gathering process into product development, we conducted more than 30 one-on-one user interviews, and launched the feedback portal and regular surveys.We also conducted extensive research on the DAO landscape, platforms, tokenomics, business processes including decision-making, conflict resolution, and governance. In terms of community engagement, we facilitated community training sessions, organized weekly community talks, and actively communicated with the community to ensure alignment and understanding. Additionally, we provided assistance in setting up proposals and processes within the DAO.
RESULTS:
As a result, we successfully launched a DAO and established a thriving community. The DAO attracted 12,000 highly engaged users who actively participated in the product's development and ecosystem.
TITLE
Sales Enablement
OBJECTIVES:
VoiceTech startup was looking for establishing a sales process and business development support.
SOLUTION:
To support the business development efforts we established a sales process to provide a sustainable inflow of clients, implemented CRM and required business processes to support the sales, and additionally prepared investors and marketing materials, client scripts, and product documentation.
RESULTS:
We launched the cold outreach campaign and successfully generated over 2,000 leads. This successful lead generation enabled to initiate several pilot projects and partnerships, with five of them currently progressing in the MVP stage.
TITLE
Product Launch
OBJECTIVES:
Algorithmic asset management platform was looking for comprehensive product management support to be able to integrate the platform with third-party crypto wallets.
SOLUTION:
Our scope of work included adopting the algorithmic portfolio manager platform for integration with third-party crypto wallets within the digital assets exchange. Additionally, we conducted a series of pilot integrations with project partners to ensure seamless functionality and optimize user experience.
RESULTS:
We achieved the successful launch of a pilot project with a popular DeFi wallet and assisted in the acquisition by a market leader, facilitating seamless integration of product development processes.
TITLE
Strategic Partnerships
OBJECTIVES:
Cross-chain swap solution was looking for establishing strategic partnerships and fundraising support prior their public launch.
SOLUTION:
We achieved significant milestones in supporting the project's growth and readiness for public launch. We provided valuable guidance and assistance in overall business development, focusing on the project's business strategy and product development.Through user base surveys and research, we gained a deep understanding of the target audience, enabling us to refine the product offering and enhance the user experience. Our customer research and development efforts involved gathering feedback, conducting interviews, and analyzing user behavior, ensuring the product's alignment with user needs and preferences.
RESULTS:
Our team created a comprehensive strategy that targeted both B2B clients and B2C end users, fostering partnerships and expanding the project's market reach. We successfully onboarded over 10 business partners, facilitating integration and driving ecosystem growth. Additionally, we built cross-marketing campaigns with the leading DeFi exchanges as a part of the public launch and actively sought out and engaged potential investors.
TITLE
Content Strategy
OBJECTIVES:
DeFI Lending platform was looking for a full-stack content strategy to effectively create awareness for the project idea and founding team.
SOLUTION:
We successfully created a comprehensive content strategy to effectively prepare the audience for the project's launch. Our team produced in-depth technical and research articles, strategically distributed on Twitter, LinkedIn, and Medium, to showcase the project's unique value proposition. Through community engagement initiatives such as Q&A sessions, AMA events, and Twitter Spaces, we encouraged active participation and dialogue, fostering a strong connection with the community. Furthermore, our close collaboration with the design and product teams improved the understanding and value proposition of the product. Our content support also bolstered the founding team's positioning and credibility in the industry.
RESULTS:
We were able to set the stage for the product launch by implementing a comprehensive content strategy that effectively raised awareness, engaged the community, popularize the idea of the project and credibility of the founding team among the crypto community.
TITLE
MVP Launch & Development
OBJECTIVES:
Our objective was to transform the existing investor community's Web2 service into a user-focused investment tracking service based on the principles of Web3. We aimed to leverage decentralized technologies to provide a more transparent, secure, and user-centric experience for investors.
SOLUTION:
Our team successfully scaled the wealth tracker platform from a local product in the Eastern European region to a global solution, creating a roadmap and strategy for its adaptation to the web3 market. We provided comprehensive product development and management, ensuring efficient software processes, task tracking, and documentation. By managing contractors and establishing partnerships with global providers, we integrated APIs, blockchains, and data providers to enhance the platform's functionality.
RESULTS:
Our most significant achievement was supporting the client in preparation for fundraising and facilitating their participation in US tech accelerators. The public launch received positive traction, resulting in significant user engagement and showcasing the platform's value to a global audience. Our efforts validated the platform's relevance and success joining an accelerator program which provided vital support for the platform's further development and expansion.